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Customer Behaviour and Water Use - A good practice manual and roadmap for household consumption forecasting

Price: £450


Ref: 12/CU/02/11
ISBN: 1 84057 631 6
Published: 2012

Forecasting household consumption is a key element of water resource management plans (WRMP); however there remain gaps in understanding the factors of influence especially relating to customer behaviour.
This report recommends good practice in household consumption forecasting for WRMP. It develops further the existing micro-component approach and emphasises that the level of analysis should be linked to the nature and extent of any supply-demand imbalance. A stochasitc approach is also described for future use when the corresponding stochastic WRMP elements are developed.
The report also provides a roadmap of the research required to understand and quantify the influence of behaviour and behaviour change on household consumption. Such research will provide wider stakeholder benefits, particularly with regard to the effect of interventions to modify customer behaviour and the types of customers most likely to respond to them.

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